Sarracenia are bog plants from the southeastern US, and they want to live like it: full sun, standing in water, and a proper cold rest every winter. They are outdoor plants — a windowsill will slowly kill them.
Light: Full sun. Six or more hours of direct sun daily. More sun means stronger color, stiffer pitchers, and better traps.
Water: Sit the pot in a tray with 1–3 inches of standing water all growing season. Use rainwater, distilled, or reverse-osmosis water only — minerals in tap water build up in the soil and will decline the plant over a season or two.
Soil: A classic mix is 1:1 peat moss and perlite. Never use potting soil or anything with fertilizer.
Feeding: Nothing required. Outdoors they catch far more than they can use.
Winter dormancy: Non-negotiable. Sarracenia need 3–4 months of cold rest below ~50°F. In Georgia they can stay outside all winter; just keep them damp. Pitchers browning off in late fall is normal — trim them in late winter before new growth.
Repotting: Every 2–3 years in late winter. This is also when established clumps can be divided.